Most scaling companies need someone who's been there, failed spectacularly, succeeded massively, and can help them avoid the expensive mistakes in between.
Turn growing pains into growth systems. I help you build the operational backbone that supports scale without breaking.
Your scrappy startup processes won't work at 50+ people. I design frameworks that flex with your growth trajectory.
Bridge the gap between founder vision and team execution. Build leadership capacity at every level.
Senior operator expertise, tailored to your stage. Get the strategic thinking without the full-time commitment or cost.
Originally from Bogotá, Colombia, I moved to the United States at age 18 and discovered my passion for voiceovers while working at a radio station. This experience turned out to be game-changing for me; it allowed me to see the logistical nightmares within the industry and the clear opportunity to disrupt it through technology. This realization led me to launch Voice123 first, followed by Voicebunny (now Bunny Studio) a few years later.
Beyond launching and scaling my own companies, I have served as an active investor and advisor for over 25 startups across Latin America and the U.S. My current focus is on redefining how we create value around human talent. In an era where AI poses significant challenges, I believe it is more important than ever to leverage and elevate the unique human traits and deep knowledge that remain indispensable.
My leadership style is a blend of vision, empathy, and action, driven by a commitment to continuous learning and building authentic relationships.
I also serve on the board of directors for the Children’s Creativity Museum in San Francisco and take great joy in watching my two children grow into curious, proactive, and thriving individuals.
In 2003, I co-founded Voice123 alongside my husband, Alex Torrenegra, establishing it as the world’s first online marketplace for voice actors.
I served as CEO for the first two years, a pivotal period where we focused on building a lean, fully bootstrapped business. Our focus on efficiency paid off: within just six months, the company was self-sustainable, and by our second year, we reached $1M in annual revenue. During this time, I focused on creating a robust operational system to sustain our rapid growth, eventually allowing us to serve iconic brands like Disney, Pixar, History Channel, and Warner Brothers.
This chapter concluded in 2021 when the company was acquired by Backstage and T.A. Associates.
I co-founded what is now Bunny Studio in 2012, originally launching as VoiceBunny at a New York Tech Meetup.
The core idea was to develop highly effective algorithms that could automatically select the right talent for any specific job, significantly shortening turnaround times and reducing costs. As we grew, our clients began requesting more than just voiceovers—expanding into dubbing, scriptwriting, video, and animation.
To reflect this broad offering of over 100 creative services, we rebranded to Bunny Studio in 2019. In 2025, to further focus our growth and better serve our 50,000+ global clients, we separated our business lines into four specialized brands: Bunny Studio, Bunny Creative, Bunny Labs, and Bunny Social. I served as CEO through this strategic transformation (2023–2025) before assuming my current role as Chairwoman in August 2025.
Parallel to my successes, there were many ventures that didn’t make it, including Akily, Language123, Casting123, Letmego, and Localo. I view these as my “best education” because I have always learned more from what didn’t work than from what did. These years taught me to test every hypothesis in the leanest way possible before ever investing in a full product, and that what works for one industry may not work for another.
Perhaps most importantly, these setbacks shaped my philosophy on people. I realized that the goal isn’t just to hire brilliant individuals, but to find people who know how to work together. I look for a specific work ethic: those who are curious, love to learn, and have the self-awareness to analyze their own abilities. I value team members who take responsibility for both their mistakes and their achievements, and who can clearly communicate their needs.
On a personal level, these experiences taught me how to tame my ego, when to let go, and how to move on with purpose.
BunnyStudio, BunnyCreative, Bunny Labs, Bunny Social. and BunnyInc.
Emma Group (Holding company)
Children’s Creativity
Museum, San Francisco
Startups across Latin America & US
